ALIBI

Alibi is a premium three-level bar and nightclub located in the heart of Northern Ireland, known for its stylish interiors, elevated nightlife experience, and versatile event spaces. The venue also features a dynamic fourth level, which transforms every few months into a new pop-up concept, offering something fresh and unexpected for returning guests. As a graphic designer, I had the opportunity to shape Alibi’s evolving visual identity across multiple campaigns and audiences. From weekly student nights to exclusive events, I created work that reflected the venue’s sleek, high-end aesthetic while staying bold and on-trend. My design work included social media content, outdoor billboards, printed menus, and branded collateral for both regular programming and pop-up concepts. I also developed the branding for each new fourth-level transformation, giving each pop-up a distinct identity while keeping it aligned with the Alibi brand. Each project was about balancing sophistication with energy, speaking to a diverse audience, building anticipation, and keeping Alibi at the forefront of Northern Ireland’s nightlife scene.