BOOJUM

Boojum is a fast-casual Mexican burrito bar shaking things up across the UK. Known for its bold flavours, award-winning food, and laid-back vibe. I contributed to Boojum’s visual evolution across multiple channels and touch points. This included rolling out refreshed brand guidelines across in-store and digital formats, ensuring consistency while keeping the brand’s energy and edge. My work spanned campaigns, in-store posters, social media content, outdoor billboards, and email design. I also worked on the creative for key product launches, including their At Home and BBQ ranges, bringing Boojum’s bold flavour and street-smart voice into new environments beyond the restaurant. Each project pushed the brand’s personality further, whether it was capturing the heat of their salsas in a scroll-stopping Instagram story or designing competitions to tempt hungry students. These campaigns helped grow Boojum’s audience to over 94k on social media and played a role in onboarding new customers, driving engagement both online and in-store.